“ALO-X”
Brand identity for an innovative hairloss treatment startup.
2024
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︎︎︎Brand & Concept Design
Following client research and a whole “interview” with the startup’s team, I picked out with twizers 6 brand values that will guide me through the design preccess. After that, I play a little association game with not only words but also colors, shapes and other visual references - in this case, I did a little reading into the anatomy of the salp and hair, leaving mw with an interesting theme of hairy spheres using AI.
︎︎︎The Landing Page
︎︎︎Merchendise
︎︎︎Merchendise
For the merchendise, I chose “manly” items that are useable and wearable, that are fun.
Items that you’ll want to pull out and that are always on the table.
